A company's corporate logo is something that becomes a symbol of the company and the company starts getting identified by that logo. It is this power of identity that makes us instantly recognize a brand by just glimpsing at its logo. Corporate logos of almost every technology company have changed over the course of years and that is what we are going to have a look at today.
Apple
Apple Computer Corporation had its humble beginnings in 1976 when it was established by three individuals - Steve Jobs, Steve Wozniak and principal investor Ronald Wayne.
At its inception, Apple had a very complicated logo designed by co-founder Ronald Wayne, with a picture of Isaac Newton sitting under an apple tree with a phrase from Wordsworth: "Newton 'A Mind Forever Voyaging Through Strange Seas of Thought Alone." This logo was used during the era of Apple-1 and it made Jobs think that the complex logo may be one of the reasons for the low sales of the Apple-1.
Soon they had to prepare for the display at the first West Coast Faire (a technology trade show) and it was important to have a brand new logo that reflected all that Apple stands for - simplicity and great design. A young art director, Rob Janoff was assigned this task.
Since Apple computers were distinguished from the rest by their ability to display many colors, Rob made this new logo of an apple in colorful horizontal stripes of rainbow colors and with a bite taken out of it on one side. Though it is rumored that this bite taken out of the apple was to signify that this is from the world of "bits and bytes", Janoff has stated that he did so to prevent this apple from appearing like a cherry tomato. The apple design was, obviously, taken from the name of the company. The resulting logo was a lot more attractive and eye-catching and it stayed so until 1998.
Apple launched its new iMac in 1998 and with it, they wanted a new logo to suit the sober-looking lineup of its products. While the apple with a bite taken out of it remained, the rainbow color went and got replaced by a gradient chrome silver color which is currently in use.
Apple
Apple Computer Corporation had its humble beginnings in 1976 when it was established by three individuals - Steve Jobs, Steve Wozniak and principal investor Ronald Wayne.
At its inception, Apple had a very complicated logo designed by co-founder Ronald Wayne, with a picture of Isaac Newton sitting under an apple tree with a phrase from Wordsworth: "Newton 'A Mind Forever Voyaging Through Strange Seas of Thought Alone." This logo was used during the era of Apple-1 and it made Jobs think that the complex logo may be one of the reasons for the low sales of the Apple-1.
Soon they had to prepare for the display at the first West Coast Faire (a technology trade show) and it was important to have a brand new logo that reflected all that Apple stands for - simplicity and great design. A young art director, Rob Janoff was assigned this task.
Since Apple computers were distinguished from the rest by their ability to display many colors, Rob made this new logo of an apple in colorful horizontal stripes of rainbow colors and with a bite taken out of it on one side. Though it is rumored that this bite taken out of the apple was to signify that this is from the world of "bits and bytes", Janoff has stated that he did so to prevent this apple from appearing like a cherry tomato. The apple design was, obviously, taken from the name of the company. The resulting logo was a lot more attractive and eye-catching and it stayed so until 1998.
Apple launched its new iMac in 1998 and with it, they wanted a new logo to suit the sober-looking lineup of its products. While the apple with a bite taken out of it remained, the rainbow color went and got replaced by a gradient chrome silver color which is currently in use.
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